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Now, more than ever, it is vital that broadcasters can draw on a broad base of expert opinion to inform their reporting. Every day, Globelynx connects more experts, to more broadcasters, in more countries than anyone else. Our experts are drawn from the finest global academic, medical, scientific and financial institutions, and from world famous corporations. News channels book with us every day because we deliver live interviews in high quality HD – professionally framed, lit and focused. Unlike ‘Voice Over Internet Protocol’ services, our platform delivers its output in broadcast TV’s preferred format. This allows TV producers to deliver their specialists in the same quality as their studio output. Globelynx was founded in 2001 to connect financial experts live from trading floors in the city of London. In 2011 Globelynx became part of PA Media Group, the UK’s biggest and most trusted national news agency. As part of The Press Association, the company expanded into other sectors including education, working with some of the UK’s top universities, as well as prominent independent research centres like The Met Office. More recently, our expansion continues overseas with clients added across Europe, APAC and North America, underlining our position as ‘The Home of the Expert’.
Globelynx provides the camera & technology to connect experts to broadcasters. The self-operated camera is easy to use, provides brand exposure from the client’s office and saves time for the expert - allowing them to be interviewed from the workplace rather than travelling to a TV studio. However, the camera is only the gateway to the Globelynx service. Every day we actively promote clients to news channels and create a two-way link between expert opinion and the news. Our team of journalists, led by an experienced TV news editor, create and maintain the link between the media and our clients, so TV producers know where to turn for specialist comment on breaking and developing news stories. We create multiple targeted alerts throughout the day as new stories break and develop. We take individual requests from broadcasters and offer a choice of viewpoints and angles on each story. The size and diversity of our network means we can add a breadth of opinion to the news that would be impossible for a network to achieve independently.
Our platform is designed to facilitate the search and discovery of the right expert for your story. Our booking platform is easy to navigate and creates automatic in-and-out points for your broadcast slot. From start to finish, everything is geared around delivering a frictionless down-the-line interview. When a broadcaster finds a high-calibre expert to deliver insight on the day’s top news or business story, they don’t want to compromise on quality. Unfortunately, the convenience and availability of VOIP services is not always matched by the quality and reliability of the output. We believe that the presentation of a top expert should match the calibre of their analysis. We monitor all our interview streams and work with our experts to make them TV-ready for every interview. That is the Globelynx promise and what we deliver daily to news channels around the world. In a post-COVID world, we are uniquely positioned to replicate the ‘premium’ effect of having an expert visit the studio, or sending out a crew. The broadcaster saves on studio and satellite costs or travel expenses for the expert. We are also able to deliver multiple experts simultaneously to create a virtual-panel of experts from all around the globe. Our camera solution also makes a great delivery mechanism for correspondents, and is supported by Globelynx Connect, our high-quality mobile app. We work closely with our broadcast partners to tailor a solution to their specific needs. To discuss with a member of the Globelynx team contact us at [email protected]